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Empowering business opportunities

Verticals

Agillic is the trusted Nordic marketing automation platform, enabling personalisation that performs with scalability, operational efficiency, and full GDPR compliance – no matter the industry. From driving loyalty and engagement to boosting efficiency and revenue, the Agillic platform connects data, channels, and content in one unified flow. Whether nurturing supporters, retaining customers, or growing digital adoption, Agillic helps automate with intent.

Create meaningful experiences across email, SMS, app, web, and print – all from one place. Designed to support complex, omnichannel journeys with ease and precision.

Below you can explore some typical use cases for a few select verticals to see how Agillic empower business opportunities.

Charity and NGO

Charities and NGOs are uniquely mission-driven, relying heavily on trust, emotional engagement, and long-term donor relationships. “Customers” in this context are donors, members, volunteers, and beneficiaries –and the focus is on building sustained support and loyalty, often with limited resources.

Agillic is a strong fit because it enables charities and NGOs to build lasting relationships through personalised, transparent, and efficient communication, supporting both mission delivery and donor growth – at scale, and without overburdening small teams and budgets.

Select clients: Danish Cancer Society, Danish Red Cross, Danish Refugee Council, Save the Children, WWF

Build long-term loyalty with relevant, consistent, and value-adding communication

  • Send personalised thank-you messages and welcome journeys after sign-up
  • Share tailored updates that reflect each member’s interests or impact areas
  • Celebrate anniversaries with recognition, exclusive content, or benefits
  • Reconnect lapsed members with reminders of community, purpose, and perks
  • Keep engagement high with regular, meaningful touchpoints across channels

Turn one-time supporters into long-term contributors through nurturing journeys

  • Follow up after one-time actions with compelling “make it monthly” messages
  • Communicate the value of continuity: stability, access, and long-term impact
  • Segment appeals based on member type, history, and motivation
  • Suggest tiered memberships or recurring options with flexible entry points
  • Automate onboarding for recurring members to strengthen commitment early

Create and scale personalised campaigns faster using automation and generative AI

  • Reduce production time with AI-generated subject lines, copy, and content blocks
  • Reuse modular templates across newsletters, appeals, and event invites
  • Automate message timing and channel selection based on member behaviour
  • Personalise content at scale using dynamic fields and AI-assisted recommendations
  • Lower cost per campaign while increasing relevance, reach, and consistency

Drive participation in events, actions, or communities with timely communication

  • Invite members to relevant events based on geography and interest areas
  • Send reminders and helpful info before and after involvement
  • Highlight personal stories or outcomes to inspire future participation
  • Let members choose interest areas or activity types to stay involved
  • Follow up with recognition and calls for continued engagement

Keep your community informed, inspired, and active through personalised outreach

  • Send curated updates and newsletters based on interests or membership tier
  • Promote upcoming events, webinars, or campaigns via preferred channels
  • Acknowledge milestones and show progress toward shared goals
  • Localise content or calls-to-action for higher relevance and response
  • Use behavioural triggers to send timely, contextual communication

Energy

Once an infrastructure commodity, the energy sector is undergoing a significant transformation driven by digitalisation, sustainability goals, and shifting customer expectations.

Agillic supports the strategic pivot from infrastructure to differentiate through customer experiences by enabling providers to deliver personalised, data-driven communication that strengthens customer relationships, supports retention, and promotes sustainable behaviours.

Select clients: Andel, Ewii

Guide customers to use digital platforms for faster, smarter interactions

  • Promote the benefits of using the app or self-service portal for billing and contract management
  • Trigger reminders for upcoming bills or plan changes with deep links to digital services
  • Nudge low-engagement customers to explore features like usage insights or payment history
  • Share personalised content explaining how to get the most from digital tools
  • Reduce call volume by proactively addressing common service needs through outbound communication

Keep customers loyal with timely, personalised communication before switching becomes a risk

  • Send contract renewal messages well ahead of expiry with personalised offers
  • Trigger alerts if usage patterns or inactivity indicate churn risk
  • Reinforce loyalty with content on service reliability, green energy mix, or local impact
  • Share comparisons or added-value services to show long-term benefits of staying
  • Automate re-engagement messages after complaints or low satisfaction scores

Promote sustainable products and smart upgrades based on customer profile and behaviour

  • Suggest solar panels, EV chargers, or heat pumps based on housing type or energy usage
  • Recommend budget-friendly energy plans or add-ons like smart thermostats
  • Trigger campaigns based on household changes or interest in sustainability
  • Use dynamic content to personalise messaging around CO2 savings or government incentives
  • Reinforce benefits post-purchase with onboarding guides and usage tips

Build trust and connection through relevant, helpful communication

  • Send energy-saving tips based on consumption patterns and seasonality
  • Share usage comparisons or milestones to support responsible energy use
  • Keep customers informed about outages, price changes, or service improvements
  • Celebrate anniversaries or long-term customer relationships with personalised recognition
  • Encourage feedback and respond automatically with follow-up content or assistance options

Move more customers to digital communication to reduce costs and increase reach

  • Promote the benefits of email and SMS over print – faster info, greener approach
  • Time opt-in requests during onboarding, billing moments, or customer interactions
  • Use AI-generated messaging to frame digital consent in a customer-friendly tone
  • Localise language and content for maximum response and relevance
  • Follow up with simple, secure flows to confirm consent and preferences

Finance

Agillic enables financial institutions to automate personalised communication across secure channels like email, SMS, and app – supporting everything from onboarding to upselling.

By connecting customer data with behavioural triggers, institutions can deliver timely, relevant messages tailored to each client’s financial journey.

This builds trust, deepens relationships, and drives engagement while staying compliant and customer centric.

Select clients: Coop Bedrift, Morrow Bank, Sparekassen Danmark, Sparekassen Kronjylland, Sydbank

Deliver timely, relevant communication across channels to build trust and loyalty

  • Welcome new customers with clear onboarding guidance and tailored advice
  • Proactively inform about account updates, product changes, or security alerts
  • Offer personalised tips based on spending patterns, deposits and loans
  • Send timely reminders for payments, renewals, or document submissions
  • Suggest timely and personalised mortgage refinancing advice

Turn one-time supporters into long-term contributors through nurturing journeys

  • Identify life events based on website click patterns (e.g., marriage, new job, etc.)
  • Create triggered workflows offering relevant services based on detected life change and individual risk assessments
  • Act on credit score monitoring in real-time
  • Match financial product recommendations with individual risk profiles
  • Market products with optimal timing to each customer based on predictive analytics

Promote digital tools and services through timely, personalised outbound communication

  • Announce features like mobile payments, card freezing, or budget tracking via email or SMS
  • Remind customers to activate tools such as two-factor login or savings goals
  • Share how-to guides for using virtual cards, spending insights, or investment overviews
  • Highlight benefits of each feature with personalised tips based on account behaviour
  • Nudge partial users to explore advanced features with timely and relevant follow-ups

Encourage opt-ins to digital channels to streamline costs and enhance experience

  • Highlight how switching from print to email helps reduce fees and paper waste
  • Promote digital consent with benefits like faster updates, exclusive offers, and smarter tips
  • Time consent requests around onboarding, renewals, or direct mail moments
  • Reassure customers with transparent messaging on data use and privacy
  • Follow up gently with reminders that show how digital saves time and money
  • Set up automated contingency communication plans in the case of e.g. power outage and force majeure
  • Handle emergency communications automatically across channels
  • Comply more easily with emergency standard protocols

Media and publishing

Agillic helps media and publishing companies automate personalised communication across channels to drive subscriptions, engagement, and retention.

By activating reader data and content preferences, it enables personalised outreach based on behaviour, interests, and subscription status.

With one platform, publishers can deliver relevant messages at scale – from onboarding flows to renewal nudges and content recommendations.

Select clients: Aller Media, Det Nordjyske Mediehus, RiksTV, Story House Egmont, TV2 Play Norge

Implement individualised onboarding journeys for trial subscribers

  • Develop interactive welcome flows showcasing features most relevant to each user’s interests
  • Deliver personalised content recommendations based on initial signup preferences
  • Implement milestone-based engagement campaigns tailored to trial user behaviour
  • Act in real-time on identified optimal moments for conversion prompts
  • Create personalised “trial ending soon” notifications highlighting most-used features

Implement a personalised engagement strategy tailored to individual user preferences

  • Implement predictive churn modelling to identify at-risk subscribers
  • Deliver personalised content digests based on reading history and preferences
  • Implement automated, personalised “we miss you” communication for disengaged users
  • Act on sentiment analysis from user feedback to proactively address dissatisfaction
  • Activate insights and personalised benefits from loyalty programs

Implement next best experiences for premium content and add-ons

  • Implement personalised upgrade pathways based on content consumption patterns
  • Activate dynamic pricing models for premium content based on individual user value
  • Offer bundles tailored to specific user segments or interests
  • Time upsell offers based on predictive analytics for maximum conversion probability

Leverage existing subscriber data to create highly targeted acquisition campaigns

  • Manage lookalike audiences based on high-value subscriber profiles
  • Exclude select micro-audiences from advertising in real-time
  • Leverage content recommendation to showcase relevant articles to potential subscribers
  • Create personalised landing pages based on visitor interests and behaviour
  • Implement retargeting campaigns with dynamic content tailored to browsing history

Implement a data-driven approach to optimising acquisition investment based on predicted CLV

  • Incorporate predicted CLV potential at the point of acquisition
  • Create segmented acquisition strategies based on CLV potential
  • Implement dynamic CAC thresholds for different user segments

Retail

Agillic enables omnichannel retailers to deliver personalised marketing across email, SMS, app, web, and even print – all from one central platform. It connects customer data to automated journeys, ensuring consistent, timely messages across every touchpoint.

With dynamic content and smart segmentation, retailers can drive engagement and conversions throughout the entire customer lifecycle.

Select clients: AJ Produkter, Farmasiet, Kvik, Matas, Miinto

Trigger personalised communication based on real-time behaviour

  • Send thank-you messages after each purchase, followed by tips and feedback requests
  • Automate repurchase reminders based on typical usage patterns and timing
  • Keep loyalty members engaged with point updates, rewards, and exclusive offers
  • Re-engage inactive customers by sending personalised winback messages and incentives
  • Celebrate birthdays or milestones with a warm message and a special offer

Automate upsell, cross-sell, and retention flows with personalised content

  • Recommend complementary products based on previous purchases and preferences
  • Upsell premium versions or subscriptions at the right lifecycle moment
  • Promote bundles or multi-buy offers to increase average order value
  • Encourage recurring revenue with subscription reminders and renewal nudges
  • Identify high-value segments and prioritise them with exclusive perks and content

Drive sign-ups, engagement, and repeat participation with automated communication

  • Invite new customers to join with personalised benefits based on behaviour
  • Highlight exclusive rewards, perks, and events to increase perceived value
  • Remind members of unused points and expiring rewards to prompt activity
  • Celebrate loyalty milestones with tier upgrades, badges, or special offers
  • Reconnect passive members with tailored content and reactivation incentives

Use location-based and timed messaging to drive in-store visits

  • Send local offers or events tailored to nearby store locations
  • Promote exclusive in-store deals to create urgency and FOMO
  • Trigger visit reminders based on past in-store behaviour or lapsed visits
  • Combine online and offline channels to guide customers to store
  • Reward store visits with check-in perks, stamps, or personalised incentives

Create highly targeted ad audiences based on first party customer data

  • Segment customers based on purchase history, browsing behaviour, and CLV
  • Create lookalike audiences on ad platforms using high-value customer segments
  • Dynamically suppress micro-segments based on first party data in real-time
  • Adjust budget allocation to customer segments based on first party data

Optimise seasonal campaigns and newsletters with automation and smart templates

  • Reuse modular content blocks to streamline creation and ensure consistency
  • Plan and automate sends based on seasonal calendars and customer segments
  • Personalise at scale using AI-generated content and dynamic variations
  • Save time with automated language localisation across markets
  • Continuously refine campaigns with insights to support ongoing optimisation

Get in touch

Ready to explore how Agillic can make your personalisation perform? Fill out the form below to connect with Sales or book a personalised demo.