Omnichannel capabilities
Agillic enables clients to deliver consistent and personalised experiences across all outbound owned media channels – including email, SMS, app push, print, web, and in-person touchpoints – while also synchronising audiences with paid media platforms like Google and Meta. This channel breadth ensures engagement with relevance across the customer journey.
Everything is managed through one central interface, making omnichannel orchestration both streamlined and scalable. At the core is Agillic’s proprietary content designer, developed in-house and used across all supported channels. It allows for efficient use of headless personalisation content that adapts to each channel, segment, and language.
For further flexibility, webhooks and custom extension steps support outreach beyond standard integrations.
Emails
Agillic’s proprietary email editor and native delivery system are purpose-built for full control and transparency from content creation to inbox delivery – and with no third-party dependencies.
Designed for ease of use, the editor enables richly personalised emails using dynamic content blocks, conditional logic, and real-time data.
Transactional emails run on separate mail servers exclusive for transactional communication to ensure high deliverability and to safeguard overall reputation score.
- Flexible no-code templates
- No third-party dependencies
- Subject line testing
- Shared IP ranges – only dedicated IP address if spam rating turns yellow or red
- Domain-based unsubscribe
- Attachments up to 25MB
App push and in-app
Agillic enables timely, context-aware, and consistent engagement across any mobile touchpoints of the customer experience.
With real-time data triggers and behavioural insights, push notifications can be used to prompt action, share updates, or re-engage dormant users.
In-app messages allow for seamless, personalised content delivery while users are active in the app – ideal for onboarding, promotions, or guiding the next step in the journey.
- iOS and Android compatible
- Real-time triggers
- Context-aware, personalised messaging
- Live preview of messages
- Support for multiple apps
SMS
Agillic support both inbound and outbound SMS, enabling real-time, two-way communication as part of a seamless omnichannel experience.
The dedicated SMS editor makes it easy to craft concise, personalised messages using dynamic data and conditional logic – without needing technical skills.
Outbound SMS can be triggered automatically based on customer behaviour or journey stage, while inbound SMS responses can update customer profiles or trigger follow-up actions.
- Dedicated SMS editor
- No-code personalisation
- Outbound messaging automation
- Inbound SMS handling
- Permission-based targeting
- Support for RCS
Paid media
Agillic’s paid media capabilities bridge the gap between owned and paid channels by using anonymised first party data to create highly targeted, privacy-compliant audiences.
Through seamless integrations with platforms like Meta and Google, paid media teams can activate or suppress audiences at a micro level based on real-time behaviours and customer value. This enables more precise targeting, better ad relevance, and improved return on ad spend.
- Real-time audience export to Google and Meta
- Lookalike audience creation
- Cost-efficient suppression of micro-audiences
- Cross-channel orchestration
- Privacy-compliant activation using first party data
Point of sales
The ‘advisor portal’ is a user-friendly interface designed to support service and sales staff in delivering highly personalised, real-time customer interactions.
Drawing directly from Agillic’s central data and content hub, the portal provides instant access to relevant customer insights and recommended next-best actions or messages. This ensures consistent, context-aware communication – whether in-store, in a call centre, or during one-to-one advisory sessions – bridging digital and human touchpoints for a seamless omnichannel experience.
- Native interface or integrated tools
- Two-way data synchronisation
- Real-time customer insights
- Next-best-action recommendations
- Secure, role-based access
Agillic’s multi-format output supports efficient workflows. Whether a DM, PDF or email attachment, print-ready documents are generated using the same dynamic data, logic, and reusable content blocks as email or SMS.
- Dynamic creation of personalised PDFs
- Flexible no-code templates
- Reuse of headless personalisation content
- Direct mail or email attachments
Web pages and forms
Agillic enables brands to create personalised, data-driven landing pages and interactive forms directly within the platform – no external CMS or development required.
Build and publish branded web pages tailored to individual customer profiles, using dynamic content and segmentation logic to ensure relevance.
Forms can capture data, preferences, and consent, feeding directly into Agillic’s central data model for real-time activation across channels.
- Personalised landing pages
- Intuitive no-code form-builder
- Progressive customer profiling
- Point-and-click use of form data in real-time
