About Kop & Kande
Retailer with more than 80 shops across Denmark, offering a wide range of products from home accessories, kitchen appliances, tableware, and gift items.
Challenge
Increase the value and members of its loyalty club – not least by integrating the in-store experience for a more complete view of customers, better personalised experiences, and to correlate offline transaction data with communication sent.
Approach
Welcome and conversion flows to newsletter subscribers promote the club advantages, nudging them into becoming members – e.g., by wishing them happy birthday, when it is not. Offline transaction data is used to improve targeting of Facebook audiences and to exclude members, who made a purchase within 24 hours, from email communication.
Results
82.5% open rate
on birthday email with voucher, which can be redeemed both online and in-store
5% conversion rate
on automated club campaign
17% return to website
with abandoned basket email
82.5% open rate
on birthday email with voucher, which can be redeem both online and in-store
5% conversion rate
on automated club campaign
17% return to website
with abandoned basket email
82.5% open rate
on birthday email with voucher, which can be redeem both online and in-store
5% conversion rate
on automated club campaign
17% return to website
with abandoned basket email
“Agillic is a platform we can scale in. And it is the right choice both strategically and operationally.”