About Sydbank
Sydbank is a Danish full-service bank for both business and private customers. With 2,100 employees across 13 business areas, it serves Denmark nationwide as well as Northern Germany.
Challenge
When an internal survey showed that 43% of customers did not understand its financial communications, Sydbank decided to transform its approach to customer engagement and product offerings.
Approach
With a data-driven, multi-channel customer experience strategy, Sydbank shifted from generic mass emails to tailored, situation-specific messages – e.g. personalised loan calculations and video explainers – focused on making complex financial topics understandable and relevant. A customer-centric focus, prioritising long-term customer well-being over short-term gains to build trust and loyalty.
Results
4x effectiveness
for personalised campaigns vs. non-personalised
20% conversion
rate on mortgage conversion initiative
20% of recipients
purchased additional products in customer satisfaction campaign
4x effectiveness
for personalised campaigns vs. non-personalised
20% conversion
rate on mortgage conversion initiative
20% of recipients
purchased additional products in customer satisfaction campaign
4x effectiveness
for personalised campaigns vs. non-personalised
20% conversion
rate on mortgage conversion initiative
20% of recipients
purchased additional products in customer satisfaction campaign
“Our challenge was to make banking more relatable and valuable to our customers. Agillic has been instrumental in helping us achieve this goal. The platform’s powerful personalisation capabilities have allowed us to create highly targeted campaigns that speak directly to each customer’s unique situation. What I love about Agillic is its flexibility and ease of use – it enables our team to quickly adapt our messaging and test new approaches. The direct impact on our business results is clear: we have seen increased engagement, higher conversion rates, and most importantly, improved customer satisfaction. Agillic is not just a tool for us; it is a key driver of our customer-centric strategy.”