About Dansk Røde Kors
The Red Cross works to always be present and act on humanitarian needs – whether people are affected by conflicts, natural disasters, persecution, inequality and isolation – and wants to be the movement that makes humanity a public cause in Denmark.
Challenge
Replace customer engagement platform to strengthen omnichannel, personalised communication to build loyalty and prevent churn – and with high consideration for both immediate and future performance.
Approach
Whilst planning to reuse their data model, Red Cross built a new model to fully profit from Agillic’s flexible data modelling and ability to manage large datasets. Fast delivery of large-volume SMS enables hitting the ideal send-time for higher conversion and value.
Results
120% increase
in donation from email
60% increases
in donation from SMS rates
From a day’s work to 45min
with operational efficiency on email configuration
120% increase
in donation from email
60% increases
in donation from SMS rates
From a day’s work to 45min
with operational efficiency on email configuration
120% increase
in donation from email
60% increases
in donation from SMS rates
From a day’s work to 45min
with operational efficiency on email configuration
“Agillic supports our strategic objective of creating loyalty. On an operation level, the platform enables us to be more efficient in our daily work.”