Agillic CDP
Available both as part of the Agillic marketing automation platform and as a stand-alone, the Agillic customer data platform (CDP) makes personalisation possible for everyone. It unites imported- and behavioural data into a single, activation-ready customer profile, so every channel works from the same truth as the customers.
Event tracking
Track and segmentise known as well as unknown users. The flexible SDK allows registration of any browser event in the CDP.
Advanced behaviour aggregation
Use the recorded events to calculate/extract properties that become the customer profile. This can simplify event count, latest occurred value, count per topic, RFM score, and many other options.
Easy-to-use segmentation
A straightforward condition editor makes grouping of profiles easy. Triggers can be applied to profiles entering and exiting a segment and sanctions can be triggered as one-off on a segment.
Flexible data ingress
Profile- and event data can be imported from API requests, received on custom endpoints adjusting to any incoming payload or imported as CSV.
Customisable distribution of data
A range of trigger options can make the CDP send the data to other systems with one of the prebuilt- or low-code actions.
Global data inventory
To support the profile data, the CDP has an inventory function to store non-profile data. The contents can be correlated with profile details for use as global settings in actions and properties as well as personalised deterministic feeds.