Get behind the scenes of The Royal Danish Theatre to hear how they create a personalised customer experience worthy of Denmark’s national stage. With a lean team, automation is essential to manage the scale of communication efficiently and 11% of total online revenue is attributed to Agillic.

“With 600 events and 60 product launches every year, there’s a lot to rollout. We are a commercial business and must sell tickets, yet our commercial success helps secure the cultural heritage for the future.”

Pernille Rasch
Head of Marketing – Det Kongelige Teater