Transactional emails

High deliverability and compliance made easy

Experience elevated open rates, seamless personalisation across channels, unified reporting, and consistent branding.

Enhance your customer experience by seamlessly integrating transactional-related emails — service emails, system emails, confirmation emails and similar — with your marketing emails through Agillic. Unleash the benefits of unified reporting and analytics, consistent branding, and personalised content, ensuring a streamlined and improved customer journey.

High open rate


Cross-channel personalisation


Consistent branding


Unified reporting


Seamlessly integrate transactional email with your omnichannel customer experience. 


Ensure domain reputation and sky-high deliverability rates

Trigger personalised transactional emails seamlessly through special API calls, ensuring lightning-fast delivery of critical data. 

Transactional emails run on separate mail servers that are exclusive for transactional communication. This means that the deliverability and overall reputation score is high, as recipients have not unsubscribed from these emails, nor marked them as spam.

Rest easy knowing Agillic safeguards your domain reputation, guaranteeing ultra-high deliverability rates for your transactional emails. Our vigilant monitoring and immediate action against abuse benefit the entire client community.

Ensure domain reputation
Legal compliance

Legal compliance, delivered

Based in the EU, we take data protection seriously. With Agillic, you’ll have data protection and data processing that is completely compliant with the GDPR. 

Seamlessly provide consumers with their legally required documentation related to transactions through our robust transactional email system. Compliance made easy, results delivered instantly.

Drag and drop to design professional emails

There’s no need to spend hours coding. With Agillic, anyone in the team can design and automate personalised emails. Simply drag and drop the content blocks and customise as needed for professional-looking and engaging emails.

With Agillic, your service, system and transactional emails can easily follow your brand identity, even reusing templates from your marketing emails. This strengthens the relationship with your recipients as your brand is exposed at all times during the customer journey.

Drag and drop to design

A unified message across all channels

Being customer-centric with your communication requires an all-in-one omnichannel approach. At Agillic, you can deliver personalised content across all channels based on where your customers are in their journey.

Add triggers, segments, conditions and integrated channels like push notifications, SMS, email, paid media and more. Everything you need to communicate, create value and get results. All in one platform.


Transactional email key features

Contextual triggering
Domain-based unsubscribe
Reuse or create new templates
External triggering flows
Dedicated IPs
GDPR compliant
Strict monitoring
Attach PDFs easily
Generous attachment size (up to 25 MB)

See how leading brands use Agillic

Kvik & Agillic
Jesper Lanther
Head of Digital – Kvik

“Agillic is at the core of our future ambitions. It creates a good foundation, but also takes us to the next level of our digital communication and marketing.“

Mads Jefsen
Marketing Director

“FCK wants to connect and become a greater part of Copenhagen. Agillic is important in that equation, to utilise the data we have – our channels and connections, so that your relationship with F.C. Kobenhavn is reflected in the way we interact with you.”

Global blue
Viktor Kletzer
VP, Product Management – Global Blue

“At Global Blue, we want to offer international shoppers a more personalised experience while growing as a business. Here, we see Agillic as an important partner for the future.”

Telge Energi & Agillic
Niklas Holberg
Acting CEO – Telge Energi

“I think we can devote ourselves more to customer loyalty through multiple products and multiple touchpoints instead of chasing new customers.”

Io interactive
Matas logo slider
Marc Skouborg
CMO – IO Interactive

“Agillic allows us to have a personalised – almost 1:1 – communication with our players.”

Malthe Cederborg

“The learnings are something we bring to new big markets, and we achieved the same numbers we did over 11 years within 11 months in Germany.”

Matas logo slider
Thomas Grane

“Agillic is a close partner who helps ensure the foundation for Club Matas. We corporate to reach new, unprecedented heights in the market.”

Ready to boost the customer experience? 

Transactional emails are only the beginning. Schedule a free consultation to see how Agilic can maximise retention, reduce churn and increase revenue with the power of omnichannel marketing automation.


Transactional emails are automated, one-to-one messages triggered by specific user actions or events. Unlike promotional emails, which are typically for marketing purposes, transactional emails provide information relevant to a user’s interaction with a website or application. 

Common types include order confirmations, shipping notifications, password reset emails, and receipts. These emails confirm, validate, or notify users about specific transactions or events, contributing to a smoother and more secure user experience.

Yes, we do offer promotional or marketing-related email. With Agillic, you get marketing and transactional emails in the same platform. And Agillic is 100% customer-focused. That means one customer, one set of personalisation rules. 

You can apply and reuse your personalisation rules and content across all channels for a consistently tailored experience that resonates with your audience.

While your marketing emails (or promotional emails) are essential to the presentation and selling of your brand, having a strong set of transactional emails with high deliverability is fundamental for your customer relations. 

The transactional email channel should take care of all the communication with your customers that they expect to receive from you when they engage digitally with your product.

The main differentiator between the Transactional Email Channel and the Marketing Email Channel is how emails are sent to recipients. 

The transactional emails will run on separate mail servers that are exclusive for transactional communication. This means that the deliverability on mails from these servers is very high and the overall reputation score is high, as recipients have not unsubscribed from these emails, nor marked them as spam at some point. 

When it comes to transactional email, speed is what you want. A transactional email service or platform helps you offer this immediate and personalised communication, contributing to a positive user experience. 

With higher deliverability rates and increased engagement, these emails reinforce brand consistency and legal compliance. The efficiency of automation and the insights provided by reporting make transactional email services a valuable tool for businesses, supporting critical functions while ensuring a seamless and secure online experience.