The state of European omnichannel marketing automation 2022
Leaders in omnichannel marketing automation are twice as likely to grow revenue by 10% or more!
But what makes a leader?
To get an unbiassed view on the state of European omnichannel marketing automation and understand the market maturity, Agillic commissioned Forrester Consulting to conduct a study on the topic.
The study helps you understand what good looks like and what the leaders do to get there. Which technology and people challenges do beginners typically face? What can you learn from how the leaders tackle these challenges? How do people and technology challenges compare? Which people challenges are the biggest? Which communication channels do leaders integrate in which order? What are beginners vs. leaders looking for from their martech vendors? Get all the answers and more!
Download the full study
Agillic is committed to providing unbiased thought leadership for commercial marketing visionaries and practitioners alike.
Fill in the form and enjoy the full 28-page study and watch a recording of a webinar from 14 September 2022, featuring a keynote by guest speaker Rusty Warner, VP, Principal Analyst at Forrester, on the key findings of the study.
EN: Forrester study form
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Sneak peek of a few facts:
of all respondents expect a significant or market-leading competitive advantage from omnichannel marketing automation.
of beginners and intermediates focus on individual customer needs and preferences to ensure consistent engagement for all touchpoints.
growth twice as likely for
leaders in omnichannel marketing automation
Forrester conducted an online survey in January and February 2022 with 306 commercial leaders and senior martech decision-makers at European companies.
United Kingdom, Germany, Austria, Switzerland, Denmark, Norway, Sweden, Czech Republic, Poland.
$50 million to $1 billion USD in annual revenue and a least 50,000 individual contacts stored in a customer database (45% with 1 million or more contacts).
Retail, financial services, technology, subscription services, media, energy and utility, travel and hospitality, entertainment and gaming, consumer electronics, direct-to-consumer goods, charity and NGO.
Respondent job role
C-level, VP, Director, or Manager.
Marketing technology, customer experience strategy, marketing strategy, commercial leadership