Email marketing

Turn emails into growth engines

Elevate and automate your campaigns and customer connections with personalised email content that sparks brand love.

Do you want to create engaging, personalised emails that add real value to your business?  With Agillic’s user-friendly interface, you can easily craft personalised, great-looking, high-performing, value-generating emails in no time. 

Simply create your content, use data to target the right audience, set up the rules, and hit send.


decrease in churn rate



open rate



repurchase rate increase



boost in retention


Seamlessly integrate email marketing with your omnichannel customer experience. 


Create personalised emails with ease

Say goodbye to coding headaches. Our seamless inline content editing and previewing let you edit directly in the content, not the code. Drop in product recommendations, infuse personalisation elements, and set up conditional blocks for tailored content to specific audiences.

Elevate your emails with personalisation at every level. From subject lines to images, content, and language, customise every detail to create an engaging and hyper-personalised experience for your audience


Reuse content and personalisation rules across channels

Sure, emails are great, but let’s remember the other channels your customers use daily. 

Here’s the real power of Agillic — it’s all about being customer-centric. That means one customer, one set of personalisation rules. Effortlessly apply and reuse your personalisation rules and content across all channels for a consistently tailored experience that resonates with your audience.

A unified message across all channels

Being customer-centric with your communication requires an all-in-one omnichannel approach. At Agillic, you can deliver personalised content across all channels based on where your customers are in their journey.

Add triggers, segments, conditions and integrated channels like push notifications, SMS, email, paid media and more. Everything you need to communicate, create value and get results. All in one platform.


Email marketing key features 

Multi-level personalisation
(Subject, Images, Content, Language)
No coding
(up to 25 MB)
Seamless integration with UTM/GA, personalisation parameters
Subject line A-Z test for ongoing optimisation

See how leading brands use Agillic

Kvik & Agillic
Jesper Lanther
Head of Digital – Kvik

“Agillic is at the core of our future ambitions. It creates a good foundation, but also takes us to the next level of our digital communication and marketing.“

Mads Jefsen
Marketing Director

“FCK wants to connect and become a greater part of Copenhagen. Agillic is important in that equation, to utilise the data we have – our channels and connections, so that your relationship with F.C. Kobenhavn is reflected in the way we interact with you.”

Global blue
Viktor Kletzer
VP, Product Management – Global Blue

“At Global Blue, we want to offer international shoppers a more personalised experience while growing as a business. Here, we see Agillic as an important partner for the future.”

Telge Energi & Agillic
Niklas Holberg
Acting CEO – Telge Energi

“I think we can devote ourselves more to customer loyalty through multiple products and multiple touchpoints instead of chasing new customers.”

Io interactive
Matas logo slider
Marc Skouborg
CMO – IO Interactive

“Agillic allows us to have a personalised – almost 1:1 – communication with our players.”

Malthe Cederborg

“The learnings are something we bring to new big markets, and we achieved the same numbers we did over 11 years within 11 months in Germany.”

Matas logo slider
Thomas Grane

“Agillic is a close partner who helps ensure the foundation for Club Matas. We corporate to reach new, unprecedented heights in the market.”

Ready to drive more revenue?

Email marketing is just the beginning. Schedule a free consultation to see how Agilic can maximise retention, reduce churn and increase revenue with the power of omnichannel marketing automation.


Email marketing is a digital marketing strategy that involves sending targeted messages to a group of people via email. It works by building and maintaining a list of subscribers, creating valuable content, and sending timely and relevant emails to engage and convert your audience.

For email marketing to really work, embrace a customer-centric, personalised approach. That’s where Agillic shines. 

Email marketing offers a host of benefits, including cost-effectiveness, high ROI, targeted communication, easy tracking of results, and the ability to build and nurture customer relationships over time. And that’s only just the beginning. To hear more, schedule a consultation with one of our personalisation experts today.

Yes, we do offer transactional email. With Agillic, you get marketing and transactional emails in the same platform. And Agillic is 100% customer-focused. That means one customer, one set of personalisation rules. 

You can apply and reuse your personalisation rules and content across all channels for a consistently tailored experience that resonates with your audience.

To create a successful email marketing campaign, focus on defining clear goals, understanding your audience, personalising content, optimising for mobile, and regularly analysing and refining your strategies based on performance metrics.

For more detailed ideas and best practices, download our free guide to email marketing here

To ensure that the emails you send are mobile-friendly, always use responsive design, optimise email images, use short subject lines, and choose a single-column layout. 

With Agillic, you can easily design, personalise, preview, and A/B test emails with drag-and-drop editors. This allows you to send test emails to make sure everything — even personalisation — is correct before sending. 

Common mistakes to avoid include sending too many emails, neglecting mobile optimisation, not segmenting your audience, using generic content, and not analysing and learning from campaign metrics. 

Always putting the customer first and regularly reviewing and adjusting your strategy can help avoid these pitfalls.