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With Agillic, Global Blue supports millions of travellers across 12 languages and 50 countries, employing a sophisticated tech stack for real-time, omnichannel communication that builds trust. Creating these personalised experiences has contributed to a 14% uplift in successful refunds.

Looking ahead, Global Blue aims for growth, an even more personalised international shopper experience, and the exploration of new channels like in-app notifications, with Agillic as a crucial partner.