To get an unbiassed view on the state of European omnichannel marketing automation and understand the market maturity, Agillic commissioned Forrester Consulting to conduct a study on the topic. Watch the recording of the webinar featuring a keynote by guest speaker Rusty Warner, VP, Principal Analyst at Forrester, on the key findings of the study. Which technology and people challenges do beginners typically face? What can you learn from how the leaders tackle these challenges? How do people and technology challenges compare? Which people challenges are the biggest? Which communication channels do leaders integrate in which order? What are beginners vs. leaders looking for from their martech vendors? Get all the answers and more!
