Best Practices for Email Marketing

Email Trends

Email is a powerful communication form. It is a mature medium, alive and kicking. Today, email is by far the preferred communication channel for both B2B and B2C businesses, and it is a golden opportunity for you to talk directly to your customers.

In this whitepaper, you will get an overview of the do’s and don’ts within email marketing trends.

Did You Know?


of people prefer promotional and product related content through emails*


of marketers say increasing engagement rates is their top email marketing priority*


of recipients are more likely to click on emails from segmented campaigns than non-segmented campaigns*


of companies surveyed prioritise mobile device optimisation of emails*

The email marketing campaign process in 14 steps