Mobile push notifications best practices: Create inspiration, not interruption
March 13, 2023Ever received a mobile push notification that led you to delete an app? What about a push notification that genuinely... View Article
Categories for Best practises
5 top tips to achieve your welcome flow goals
February 1, 2023With extremely high open and conversion rates, welcome flows are one of the most important marketing points in the customer... View Article
SMS Marketing: Unlock powerful communications in your customers’ pockets
December 27, 2022With 98% open rates, SMS is a powerful channel – but it’s not all fun, games and conversions. Read on... View Article
The good implementation – avoiding the marketing sins
September 21, 2022Introducing omnichannel marketing automation is an innovative way of thinking about the companies’ marketing efforts, however, good intentions don’t do... View Article
GDPR: A Marketer’s Guide to protecting your customers – and your company
September 17, 2021The GDPR has been in place since 2018, and yet the number of violations are on the rise. This article... View Article
What does Apple’s next privacy update mean for marketers?
July 14, 2021To increase users’ control over their privacy, Apple has announced upcoming changes to the Mail application. Given their vast market... View Article
Paid Media: From paying up to paying off
June 25, 2021To reach new audiences and convert your leads into customers, organic communication is not sufficient. You need to reach new... View Article
Bringing your customers into the conversation with inbound SMS
June 11, 2021Omnichannel marketing is all about meeting your customers where they’re at. What better way than letting them come to you... View Article
The top 5 best practices for email unsubscribe
April 13, 2021When it comes to email marketing, building a strong recipient list is key – but so is letting recipients go... View Article
Email Deliverability: How to sidestep spam
February 12, 2021A healthy deliverability is key to reaching your customers and achieving your business goals. Read on to learn how to sidestep spam and reach customers' inboxes.
