By unifying customer first-party data in Agillic, F.C. Copenhagen sends resonating messages that strengthens customer loyalty and generates more revenue. They’ve increased merchandising revenue by 75% and gained 63% more sales on subscriptions from personalised targeting.
“Agillic is important because it helps us utilise all of the data. It’s how we make sure that the relationship we have with each individual is reflected in how we interact with them.” — Mads Jefsen, Marketing Director, F.C. Copenhagen
The event will be held in the Hall of Carlsberg. You will find it by entering at the VIP- entrance 52A, which is placed in the middle of section A on the draft below. The meeting area is upstairs.