For Agillic’s client Aller Media, the customer is king. They aimed to put the customer at the heart of everything they did – but to do this, they needed a genuinely data-driven approach in an increasingly digital, content-first industry. By using their data to support a customer-centric strategy, they fueled better audience engagement, experimentation and personalisation, and generated deeper insights on the business’ road map.
To shed light on this strategy, they are holding a webinar, presented by Aller Media’s Head of Data Wojciech Zak, Tealium’s CSM of the Nordics and Benelux Anna Kiljunen, and Agillic’s own CCO Bo Sannung, and hosted by Marting Schierning Wammen, Director, MarTech & Business Developments at Valtech_eCapacity. Join us for the discussion on how, in a world with a constantly changing landscape and demanding audience base, Aller are collecting and activating their data to be ‘in the moment’ and keep customers and advertisers alike at the heart of what they do.
Don’t miss it!
The online event will take place on 22 April at 11AM CEST. Make sure you don’t miss it – sign up for free now by clicking the button below.