Data Doesn’t Equal Success
When it comes to data, value is created on a marketing level when you have the guts to set your data free.
Quality data is key to successful communications – but if your marketers hands are tied sorting through it for months, they can’t execute on those communications. At the end of the day, your performance relies on your marketing team having free hands to transform their ideas into impactful marketing activities. In this webinar, you’ll learn what free hands means for your team in relation to your marketing data from implementation to execution, and the common pitfalls to avoid. Learn how to take your marketing strategy beyond the expected, driven by data.
Topics we will be covering:
- Why data in your marketing platform doesn’t automatically create value
- What data retailers need to have in their marketing platform to execute properly
- The top ten pitfalls when scoping your data for integration
Case Story: Vibholm Gold & Silver
Using jewelry retailer Vibholm Gold & Silver as an example, Novicell’s Jens Grønkjaer and Agillic’s Rasmus Houlind will demonstrate how to design a data model that fits your business the best to execute marketing.