Webinar – From email to marketing automation

When is it the right time to move from email marketing to marketing automation? At this webinar, Rasmus Houlind will take you through some of the considerations before transitioning towards automating marketing activities. Which arguments do you need to convince management? How much data do you need to be successful? What should you consider when choosing a system? How should you organise internally?

You will get a clear picture of the benefits of marketing automation compared to email marketing, and finally, Rasmus will touch upon the benefits of an omnichannel approach.