Why and how Marketing should make the Martech choices

Traditionally, technology decisions have been housed within the IT department. However, in today’s world, marketing often drives more technology spend than IT does. A modern approach to technology selection involves the collaboration of departments, with IT evaluating technical compliance and marketing driving the direction according to business needs and strategy. Join the webinar, “Why and how Marketing should make the Martech choices”, with Colin Shearer and learn the steps you can take to ensure you identify, evaluate, select and acquire the platforms and tools that are the best fit to support your work. And importantly, how to collaborate most effectively with IT in the process, but without IT dictating the requirements.