Workshop: Organising for success with Omnichannel marketing - Agillic
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Workshop: Organising for success with Omnichannel marketing

Momento

Workshop: Organising for success with Omnichannel marketing

by Momento
 
296 people viewed this event.

How to organise your marketing department to release the value of Omnichannel Marketing


Join us for a complimentary online workshop

Are you building capabilities to run omnichannel marketing or are you ready to take your omnichannel marketing efforts to the next level, then this online workshop is for you.

Rethinking the marketing organisation

Often, marketing executives look for technology to enable their visions. However, a tech-only approach to omnichannel marketing is not going to provide the value you are looking for. You need to consider the organisational design; are silos hindering collaboration, are there competency gaps that must be filled, or other areas of friction you have to manage.

With your organisation as the starting point, the complimentary workshop offers you a strategic and practical approach to establish the marketing organisation you need to succeed with omnichannel marketing.

MOMENTO’S acclaimed framework

During the workshop, you will be using the MOMENTO framework; Omnichannel Capability Design Map, developed by Jes Rørbech, who is the moderator of the workshop. Jes has a vast experience in helping companies organise effectively.

Your starting point:

  • You have your strategy for your omnichannel in place and ready to deploy it
  • You have already invested in an omnichannel software solution, but feel you are not getting the ROI you are looking for.

Your outcome of the day:

  • An understanding of the success criteria when establishing a organisation dedicated to omnichannel marketing and the ambition of delivering a coherent customer experience across channels
  • A hands-on approach to building an efficient organisation by combining external and internal resources
  • Understanding of how to ensure value from your omnichannel software investment
  • Mapping of your current organisation and set-up to secure your omnichannel organisation to-be vision and on on how to get there.

Programme

Welcome and introduction to the workshop, by Bo Sannung and Jes Rørbech

The Omnichannel Marketing promise – and challenge, by Rasmus Houlind, CXO of Agillic

Operating model vision design and introduction to the tool, by Jes Rørbech from MOMENTO

Break-out sessions using the MOMENTO Omnichannel Capability Design Map to build your to be/wishes for and omnichannel organisation:

  1. What do you need to have in place to achieve your omnichannel marketing ambition?
  2. Individual mapping of your organisation
  3. Individual mapping of your to-be organisation – what stays in-house and what can you outsource?
  4. Realising the vision. What does it take to realise your organisation for omnichannel marketing vision?

During the three break-out sessions, you together with a smaller group will carry out the mapping and discuss the challenges and vision based on your organisation. Each group will be facilitated and get support through the process. The mapping of your as-is and to-be organisation is private to you, and it is voluntary whether you share it with the other participants. At the close of each break-out session, there will be knowledge-sharing in the plenum.

Wrap-up and evaluation, by Jes Rørbech

The workshop takes place at 9 am CET to 12 pm CET


About Jes Rørbech:

Jes Rørbech is the owner of MOMENTO, a consultancy focusing on helping companies optimising customer orientation, go-to-market effectiveness, and organisational efficiency.

Jes has more than 15 years of consulting experience from MOMENTO, Valtech, and AHEAD and is also an external lecturer at Copenhagen Business School in Marketing Leadership and Organisation.


Get your omnichannel marketing potential unstuck

Feel free to reach out to Sofie Travessét, Marketing Director of Agillic A/S if you need further information regarding the workshop.

To register for this event please visit the following URL:

 

Date And Time

2021-01-21 @ 09:00 AM to
@ 11:30 AM
 

Location

Anywhere
 

Event Category

Seminar
 

Registration End Date

2021-01-20
 
 

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