How strong is your marketing personalisation model?
Is personalisation a fad? A hoax? A cross-breed between lazy marketers and greedy tech salespeople?
In his latest book, our CXO takes you through real-life business examples and delivers insights from industry leaders — people pushing the boundaries of omnichannel personalisation — and shows how to make it work for your brand.
Get instant access to a free abstract + all of the models and illustrations from the book.
In this free abstract, you’ll discover:
- An easy-to-master definition of personalisation and how it differs from customisation and more.
- The ability to identify your perspective on personalisation and how it needs to evolve.
- Awareness of the shortcomings of personalisation and what you may be missing out on.
- An understanding of the concept of personalisation that enables you to reap its potential benefits and avoid miss-investments.
Plus, receive all of the illustrations and models from the book.
What’s the book about?
There is much more to personalisation than putting a customer’s first name into a subject line.
Rasmus Houlind (our very own CXO) authored ‘Hello $FirstName: Profiting from Personalization’ to help marketing teams get a clear understanding of true personalisation and how to create better results with the resources they have.
The book has several sections, the first and second delve into the concept of personalisation in depth, making it useful for marketers at all levels. The final two centre on the necessary requirements and the organisational framework for personalisation. These are valuable to marketing executives and CEOs looking to steer their companies towards delivering exceptional customer experiences.
Throughout, you’ll get an unbiased, unsolicited view of personalisation from industry leaders, including case studies from leading brands and interviews and insights from thought leaders in marketing automation and personalisation.
Don’t let your marketing efforts suffer from an outdated understanding of personalisation. Download your free ebook abstract today and start implementing the best practices that help you connect with your audience and drive sales for your business.
Ready to create personalised customer experiences?
Using personalisation to create unique customer experiences is only the beginning.
Schedule a free demo to see how we can help you maximise retention, reduce churn and increase revenue with the power of omnichannel marketing automation.