Defining Personalization – Discussing Chap 3 of ‘Hello $Firstname’ w. PhD Tekila Harley Nobile
In this week’s episode of the Hello FirstName podcast I’ll be discussing chapter 3 ‘Defining Personalization’ with PhD and Post Doc Tekila Harley Nobile from University of Lugano in Schwitzerland.
You can expect us discussing the following:
- Personalization vs customization
- Actual vs perceived personalization
- Implicit vs explicit personalization
- Targeting
- Segmentation vs personalization – not a binary distinction
- Two academic definitions of personalization
- A practitioner’s definition of personalization
- How Personalization is not an ‘either–or’
The book is available in print and kindle and can be bought here:
https://amzn.eu/d/7con9Ex (or your local .com, .co.uk, .se amazon…)
A written abstract of the book can be downloaded here:
https://bit.ly/HFN-abstract
All models and illustrations from the book can be downloaded here:
https://bit.ly/HFN-Illustrations
Visit your favourite podcast service for the audio chapters, e.g. Spotify:
https://spoti.fi/3Ri97xx
