’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars B. Petersen, Founder of Uniform, Ex VP of Sitecore
In this week’s episode of the ‘Hello $FirstName’ podcast we’ll be discussing chapter 13: ’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars Birkholm Petersen, Founder of Uniform, the Agency Altola and Ex VP of Business Optimization at Sitecore.
Lars is a published author within personalization and was one of the pioneers within onsite personalization when he was at the Nordic CMS / DXP Sitecore.
In the episode we cover the following points:
- Lars’ career path and his work at Sitecore, Altola and Uniform
- How marketers can create the most value from doing onsite personalization
- How fast webpage load time and personalization can be each other’s enemies
- How the Bowtie of Personalization fits with Lars’s view on the topic
- How simple ‘My Page’ personalization ranges into Product Recommendations
- How hiding elements can be a part of a personalized customer experience
- Which types of value that can be created with onsite personalization and what it takes to unlock that value
- Lars’s own favourite example of personalization that he’s experienced personally.
Based on Rasmus Houlind’s latest book ’Hello $FirstName – Profiting from Personalization’
The book is available in print and kindle and can be bought here:
https://amzn.eu/d/7con9Ex (or your local .com, .co.uk, .se amazon…)
A written abstract of the book can be downloaded here:
https://bit.ly/HFN-abstract
All models and illustrations from the book can be downloaded here:
https://bit.ly/HFN-Illustrations
Visit your favourite podcast service for the audio chapters, e.g. Spotify:
https://spoti.fi/3Ri97xx
