The Hype of Personalization, Disc. Chap. 1 of ‘Hello $FirstName’ – with author David Mannheim.
In this episode author Rasmus Houlind discusses Chapter 1 – ‘The Hype of Personalization’ from the book ‘Hello $FirstName’ with thought leader David Mannheim.
- We discuss what consumers actually expect
- Where the hype comes from
- The Gartner hype cycle
- If the hype is real
- If personalization creates Money or CX
- The branding skeptics and the bashers
- The maturity of personalization technology
- Generative AI
Based on my latest book ’Hello $FirstName – Profiting from Personalization’
The book is available in print and kindle and can be bought here:
https://amzn.eu/d/7con9Ex (or your local .com, .co.uk, .se amazon…)
A written abstract of the book can be downloaded here:
https://bit.ly/HFN-abstract
All models and illustrations from the book can be downloaded here:
https://bit.ly/HFN-Illustrations
Visit your favourite podcast service for the audio chapters, e.g. Spotify:
https://spoti.fi/3Ri97xx
