The Problem of Personalization, Chap.2 of ‘Hello $Firstname’ w.Michala Svane, CCO, Roskilde Festival
In this week’s episode of the Hello $FirstName podcast I’ll be discussing ‘The Problem of Personalization’ with the CCO from Roskilde Festival, previous CMO of Tivoli and CMO of the year in Denmark, Michala Svane.
You can expect us discussing the following:
- The three main ways of working with personalization
- The confusion on the topic
- Which personalized campaigns that Michala is most proud of
- Which marketing automation she is most proud of
- Which on-site personalization she is most proud of
- We discuss the skepticism towards personalization
- When personalization isn’t a good idea
- Michala’s personal favorite example of personalization
The book is available in print and kindle and can be bought here:
https://amzn.eu/d/7con9Ex (or your local .com, .co.uk, .se amazon…)
A written abstract of the book can be downloaded here:
https://bit.ly/HFN-abstract
All models and illustrations from the book can be downloaded here:
https://bit.ly/HFN-Illustrations
Visit your favourite podcast service for the audio chapters, e.g. Spotify:
https://spoti.fi/3Ri97xx
