Are you making the most of personalisation?
While there’s no denying the effectiveness of personalisation, the true challenge lies in its execution.
Think of the assessment below as the start of your journey. Use it to test your personalisation maturity and determine your next steps.
Increase engagement and loyalty with personalisation
Done right, personalisation enhances customers’ lives and increases engagement and loyalty.
50%
Lower customer acquisition costs
5-15%
Lift in revenue
10-30%
Increase in marketing ROI
Companies with faster growth rates derive 40% more of their revenue from personalisation compared to their slower-growing counterparts.
But how do you start with personalisation and scale? How do you walk the line between creepy and helpful? How do you establish digital personalisation without investing millions in IT?
The good news is that personalisation is a journey, not a destination. But achieving value-driven, revenue-generating hyper-personalisation requires breaking through a few barriers.
Which challenges do beginners (organisations just starting with personalisation) typically face? What can you learn from how companies with advanced personalisation tackle these challenges?
How strong is your marketing personalisation model?
Is personalisation a fad? A hoax? A cross-breed between lazy marketers and greedy tech salespeople?
In his latest book, our CXO takes you through real-life business examples and delivers insights from industry leaders — people pushing the boundaries of omnichannel personalisation — and shows how to make it work for your brand.
Get instant access to a free abstract + all of the models and illustrations from the book.
