Agillic's integration with Tealium enhances the value of customer data
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Tealium

New integration between Tealium and Agillic enhances the value of customer data

Press release, Copenhagen, 21 January 2021

US-based Tealium has developed a standard connector to Danish omnichannel marketing  software company Agillic. With the connector, clients using Tealium, a Customer Data Platform  (CDP), and Agillic can more easily create and execute highly personalised communication based  on data from many disparate sources.

With the standard connector, the synergy between the Tealium Customer Data Platform and Agillic  enhances the capacity and intelligence of both systems, enabling a more personalised  communication, which is recognised as impacting conversion rates and boosting the value of the  marketing communication significantly.  

The standard connector substitutes a custom webhook and enables smoother data exchange  between the Tealium CDP and the Agillic Platform. As the CDP collects vital data from many  sources, it calculates, for example, which message or offer a given customer is most likely to  respond to. However, it doesn’t have an omnichannel execution capacity, which is why it makes  sense to integrate to the Agillic Platform. In the Agillic Platform, data from the CDP is automatically  mapped up against the customer profiles, and the most relevant content can be delivered to the  consumers. 

Point-and-click integration developed with Solution Partner eCapacity 

Agillic’s Solution Partner eCapacity and Tealium collaborated to create the connector. Martin  Wammen, Partner MarTech and Business Development at eCapacity, says: “We had a client  request for the connector and reached out to Tealium. Together we developed a powerful point and-click integration, which means the two systems can be integrated extremely fast and  effectively, within hours.” 

An increasing need for integrations  

When a company has a best-of-breed approach, i.e. build their MarTech stack of a series of highly  specialised software components, it requires integrations to tie the systems together.  

Emre Gürsoy, CEO of Agillic, says: “As high levels of personalisation have become the norm; brands  are continually retooling their tech stack to get a complete picture of the customer. No software  solution is an island, and CDPs, DMPs and best-of-breeds such as Agillic, are all systems which  provide more value when connected. We experience that integration capability is a highly prioritised  criterion and the fact that Agillic offers standard integrations to software such as Microsoft CRM, BI  and eCommerce systems, and now Tealium gives us a competitive edge.”

For further information, please contact 

Emre Gürsoy, CEO, Agillic A/S 
+45 3078 4200 
emre.gursoy@agillic.com 

About Tealium 

Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can  connect with their customers. Tealium empowers companies to create a unified, real-time customer  data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a  customer data platform with machine learning, and data management solutions that make customer  data more valuable, actionable, and secure. Over 1,000 businesses worldwide trust Tealium to  power their customer data strategies. For more information, visit www.tealium.com

About eCapacity 

eCapacity is a prize-winning digital advisory. They help leading brands and companies in the  Nordics realise ambitious growth ambitions within industries spanning finance, telcom, retail, media  and industry. www.ecapacity.com 

About Agillic A/S 

Agillic is a Nordic software company enabling marketers to maximise the use of data and translate it  into relevant and personalised communication establishing strong relations between people and  brands. Our customer marketing platform uses AI to enhance the business value of customer  communication. By combining data-driven customer insights with the ability to execute  personalised communication, we provide our clients with a head start in the battle of winning  markets and customers. 

Besides the company headquarter in Copenhagen, Agillic has sales offices in London (UK),  Stockholm (Sweden), as well as a development unit in Kyiv (Ukraine). For further information, please  visit www.agillic.com  

Agillic A/S Nasdaq First North Growth Market Copenhagen: AGILC  

Masnedøgade 22, Copenhagen Ø – Denmark

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