Categories for News

Matas’ winning strategies for omnichannel

March 5, 2021

Matas is a successful health and beauty retailer and holds one of Denmark’s largest customer clubs, Club Matas. In recent years the company has approached the market with an omnichannel strategy, uniting the digital Matas universe with the physical shopping experience and using data-driven and personalised communication as the glue.

Webinar recap: Fact checking personalisation

February 18, 2021

Last week, Agillic’s CXO Rasmus Houlind hosted a webinar with Dan Brain of UK Partner MAD//Fest to decode the promises of personalisation: which are true, which are false, and how to implement personalisation whilst retaining your existing marketing gains.

Do CMOs dream of omnichannel marketing?

January 29, 2021

As a CMO or marketing leader, you are concerned with strategies and operations that build your brand and accelerate your business. In today’s business environment, omnichannel marketing is one of them. CMOs recognise that consumers increasingly expect and reward a consistent and personalised experience as they move between touchpoints – and you need an omnichannel marketing approach to deliver that.