Interview with Rasmus Houlind from Agillic on Omnichannel Marketing and the importance of understanding each customer’s journey
Customers today are a tough bunch – because they don’t respond to commercials and ads like they used to.
So if you want to get your message through, you should be prepared to have a dialogue with customers across channels.
The good news is, it is a huge opportunity. If you do it correctly, the customers will reward you by becoming more loyal, by buying earlier, by buying more often and by being ambassadors of your brand.
“Tailoring and timing the right message to the right person at the right time you need to go into Marketing Automation!”
Different situations for each individual
What we see today is a lot of companies are dealing with extensive customer databases.
To do Omnichannel Marketing, you need to come up with a relevant message for the right customer in the right channel at the right time. That’s increasingly difficult.
If you imagine you have a really large customer base, there will be so many individual different situations that these customers can be in.
Tailoring and timing the right message to the right person at the right time you need to go into Marketing Automation!
It’s the only way to do Omnichannel Marketing on a large customer base.
If you would like to know more, feel free to reach out to Rasmus Houlind at firstname.lastname@example.org or +45 53 886 555