Egmont Publishing is a leading European producer and publisher of entertainment, magazines, children’s books, digital services, content marketing and e-commerce. They are part of the Egmont Group, a leading media group in the Nordic region with activities in 30 countries and 6,200 employees, producing high-quality content and digital innovation, including the publication of more than 700 magazine titles.
Now, Agillic has signed an enterprise deal with Egmont Publishing for their marketing automation efforts with the overall goal to increase customer satisfaction, retention and upsales by using the platform.
At Egmont, they already had some insight into using Agillic for marketing automation: TV2 Norway, a part of the Egmont group, is already an Agillic customer, using the platform to communicate with customers using their streaming service SUMO.
Chief Strategy Officer at Agillic, Rasmus Houlind says:
“Egmont is a really exciting business with enormous potential. Since they both have a large customer base, a wide array of products and a huge amount of customer related data – they have what we regard as ideal conditions in making the most of the Agillic software and we look forward to helping Egmont in their already well-established digital
Agillic is proud to welcome one of the biggest entertainment and media corporations in the Nordics to the world of Marketing Automation.
Read more about Egmont: www.egmont.com