Categories for Best practises

Winning strategies for omnichannel marketing automation success from Matas

March 5, 2021

Matas is a successful health and beauty retailer and holds one of Denmark’s largest customer clubs, Club Matas. In recent years the company has approached the market with an omnichannel strategy, uniting the digital Matas universe with the physical shopping experience and using data-driven and personalised communication as the glue.

Fact-checking personalisation

February 18, 2021

Last week, Agillic’s CXO Rasmus Houlind hosted a webinar with Dan Brain of UK Partner MAD//Fest to decode the promises of personalisation: which are true, which are false, and how to implement personalisation whilst retaining your existing marketing gains.

Email deliverability: How to sidestep spam

February 12, 2021

A healthy deliverability is key to reaching your customers and achieving your business goals. Read on to learn how to sidestep spam and reach customers' inboxes.