Categories for Best practises

Do CMOs dream of omnichannel marketing?

February 10, 2023

As a CMO or marketing leader, you are concerned with strategies and operations that build your brand and accelerate your business. In today’s business environment, omnichannel marketing is one of them. CMOs recognise that consumers increasingly expect and reward a consistent and personalised experience as they move between touchpoints – and you need an omnichannel marketing approach to deliver that.