SimpleSite Ask ‘How Can I Help?’ in Every Language
SimpleSite’s concept is simple. They offer websites and blogs on a subscription basis, allowing customers to choose customisable templates, set up webshops, and get their websites up and running within minutes. This Danish company has an international customer base and has been growing steadily since its foundation in 2001.
Where does Agillic come in? It provides personalised customer communication in 18
languages, supporting the success of SimpleSite.
Personalising with language versioning
SimpleSite has been working with Agillic since 2015. In this period the company has grown substantially in international markets and today has a customer database of 25 million.
“The functionalities in the Agillic platform are a perfect fit to the way we work, and we are using them as a vehicle for our growth”, says Lars-Bo Sørensen, Email Marketing Campaign Specialist with SimpleSite.
One of the immediate benefits SimpleSite achieved upon onboarding Agillic was the ability to personalise customer communication on a series of parameters, with language versions as a particular business-critical feature, but also with, e.g. currency varying from country to country.
When developing communication English is the primary language source. It accounts for
the majority of the communication, followed by Spanish, French, Portuguese and Czech and Malayan as some of the minor languages. All language versions are executed through Agillic with a total of 18 languages.
Execution of language versions in Agillic
The language version feature in Agillic enables clients to execute outbound communication in many languages. Each recipient has their preferred language in a Person Data field, which then is matched to their appropriate language version. This ensures that the recipient receives the language associated with their profile. If the recipient’s language is not set up, there is always a default version of the communication, typically English. All content, i.e. the various language versions, is inserted into Agillic’s Content Designer. The configurator then sets up a Flow and executes the communication for the appropriate segment.
Currently, SimpleSite is executing email campaigns to win new customers as well as welcome flows and inspirational emails regarding how to customise and optimise the websites.
Future initiatives include the implementation of trigger-based flows based on the customers’ use of the website templates’ various features. Furthermore, the company will be looking into personalised landing pages which are also to be executed from the Agillic platform.
“We are very satisfied with the collaboration with Agillic. Potentially, executing 18 language versions holds challenges, but when we encounter issues and reach out to Agillic Support, the help is always on point and swift,” says Lars-Bo Sørensen. “We feel confident about launching the next phase of SimpleSite’s personalised customer communication and expect great results.”
Facts about SimpleSite
• SimpleSite has 4-5000 new users daily with 50% opting in to receive marketing emails.
• Approximately 25.000 emails are executed daily from the Agillic platform.
• SimpleSite estimates that 20 % of its revenue is related to email conversion.
• SimpleSite is executing 18 language versions from the Agillic platform.
• Currently, the customer database holds 25 million contacts.