Make It All About Me

Make it all about me

Personalisation is a powerful differentiator. Today it is not “nice to have” – it’s necessary. Customers expect – and reward – relevant and personalised communication. Download your free book chapter to learn how to make your communications all about your customers – and how we can help you get there!

Making it all about the customer

All About The Author

Rasmus joined Agillic as Chief Commercial Officer in September 2015. Holding Management positions in international agencies, Rasmus has worked with international clients and the development of loyalty programs. In addition to authoring this book on Omnichannel Marketing and Customer experience, he is a sought-after keynote speaker, and industry expert. Rasmus holds an M.A. in Information Studies from Aarhus University.

We have got a freebie for you!

Get the introduction and the first chapter of “Make it all about me – Leveraging omnichannel and AI for marketing success.” Rasmus Houlind, Chief Experience Officer of Agillic and thought leader within omnichannel marketing and Colin Shearer, thought leader in AI and advanced analytics, have co-authored. The book will give you a thorough presentation of the customer-centric and omnichannel marketing principles.

Personalisation going beyond <firstname>

Personalisation is a powerful differentiator. Today it is not “nice to have” – it’s necessary. Customers expect – and reward – relevant and personalised communication. They want a unified customer experience, and they want brands to get it right at all touchpoints. The level of personalisation they – and you – want goes beyond inserting their name in an email. The kind of personalisation you should be striving for gives value to your customers and to your bottom line.

Deliver personalised customer experiences for:

Omnichannel marketing flips the coin in the sense that this is a customer-centric approach. To provide a seamless and integrated customer experience across channels, data from all channels is related to the individual customer profile and communication takes its starting point in the customer and her preferences and actions. This way, a customer will experience communication that is up to date and relevant, regardless of the channel.

Let's jumpstart the conversation!

If you want to skip the introduction chapter and jumpstart a conversation about how Agillic can help you drive business value through personalised omnichannel communication, simply press the button below to get in touch.